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Cathleen O’Toole

Director of News and Communications

Cathleen O’Toole, Ascension Media’s Director of News and Communications, is an EMMY award-winning journalist based in South Florida.  With two decades of reporting under her belt, Cathleen believes in hopeful, respectful story-telling.  For years she has fought for a cure as a Board Member with the Cystic Fibrosis Foundation. 

What is it that inspires you to be part of Ascension Media?

 

The team’s vision has me hooked.  Altruism, corporate social responsibility and healing infuse everything the company is doing.  We look at some of the extremely difficult challenges facing society right now and work on re-framing those challenges, looking for a better way while examining our own behavior to keep pushing ourselves forward.

 

What’s your vision for your role?

 

Many of us have lived the joys and failures of communication.  I feel words are to be treasured and used with care.  I’m not always seeing that right now and I think we can do better.  As a journalist, I feel it’s my job to keep people engaged in knowing about the world around them.  And for those who have given up because of biased reporting or the weight of difficult headlines, showing them how to step back into the world of current events mindfully with sources that are to be trusted.

 

You say you are a Hopeful Storyteller, what does this mean?

 

So stories about the world around us can be tough, just gut-wrenching.  But that’s okay, because if we dig a little deeper we can find the precious spark of good, of compassion, of faith in most any situation.  And a hopeful storyteller does just that, every time, without fail.  For me it’s in my DNA.  Sometimes it’s obvious, like the tornado I once covered in rural Georgia where almost an entire roof was ripped off a sweet lady’s house.  But somehow enough trusses remained that a ceiling fan was still hanging and from that ceiling fan’s chain was a guardian angel finial, an ornament that inspired she and me both.  Other times, a hopeful storyteller must dig much, much deeper.

 

The concepts of reverence and integrity are very important to you.

 

Yes, I’m believer and probably to a fault.  Helping someone understand the news, a mental health challenge or the universal truths that Ascension Media will be tackling is important, decorum and reverence are paramount.  While I love tuning into my casual and fun side, I still believe in reverence and respect in terms of the very important information we disseminate.   Integrity is about making fine choices, and when a stumble does occur, standing tall, taking extreme ownership and doing better.